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✅Objective:
Develop a comprehensive brand guide that standardizes your brand's visual and verbal elements, ensuring consistency across all platforms and communications.
✅Scope:
▪️Brand Overview: Mission, vision, and core values.
▪️Logo: Primary logo and variations.
▪️Color Palette: Specific color codes (HEX, RGB, CMYK).
Typography: Fonts, sizes, and weights.
▪️Imagery Style: Preferred imagery and photography guidelines.
▪️Voice and Tone: Brand's voice and tone guidelines with examples.
▪️Design Elements: Additional design patterns or elements.
▪️Usage Guidelines: Rules for using all brand elements.